“In this political climate, it’s hard being a woman,” Adriana Louise, of The Voice fame, speaks candidly about today’s world. As part of a new project called
Instant Love, Louise lays down a flipped-perspective version of Ray LaMontagne’s classic 2004 hit “Trouble” (from his debut album of the same name). The music-based initiative was launched on International Women’s Day and features a collection of countless other strong vocalists, including Erin Durant, Fallulah and Irma Thomas, known as the Soul Queen of New Orleans. “Yes, we’ve fought for years to have the same rights as men, but women’s rights and value are being disparaged on a daily basis nowadays,” Louise continues. “I just had to jump at the chance at this opportunity to be a part of ‘Instant Love,’ a movement that embodied such female empowerment.”
“It’s reignited a lot of fight and sisterhood that I hope continues to grow. So, to be a part of a project that encourages that, and says, ‘I am woman, proud, hear me roar,’ I couldn’t forgive myself if I hadn’t been involved in this,” she adds.
Handpicked by Richard Gottehrer, founder of The Orchard and Instant Records, Louise chose “Trouble” because “I’ve loved this songs for a few years now and always felt connected to the lyrics and sentiment behind the song,” she explains. “It just embodies how powerful love is, that you could be in such a dark place and be lifted out of that, by love and the love of another. As a female singing it and keeping the lyrics as is, it really spoke to me.”
While keeping the spirit and power of the original intact, Louise polishes up the melody with glossy, modern production, brassy horns and her signature soul-spun timbre. “It made me think of the expression ‘Love is Love.’ There are seldom songs sung by a woman, for a woman (or a man for a man for that matter)–and it’s sad, why are there not more same sex love songs?” she says. “So, with my interpretation, I’m hoping people will connect with this song, and actually see it’s beauty and be able to identify and relate to it. It really could be about any love in your life, your girlfriend, your mom, your sister, your friend. Heck, it could even be about yourself. So, I hope I did Ray LaMontagne proud, and did ‘Trouble’ the justice it deserves!”
Louise is currently working on her debut EP.
Instant Records’ general manager Allison Zatarain further describes the timely and necessary intent behind the Instant Love project. “[This] fills a big void. 50 percent of the planet is female, and yet most songs sung by a woman are about a man or the vague ‘you.’ What about the bond between a mother and her daughter? What about that gray area between a best friend and a girl crush and a muse? What about sisterhood?” she prods. “Music has the ability to unlock all these feelings within us. So, after singing ‘Oh, Pretty Woman’ in the shower a year ago I approached label founder Richard Gottehrer with the idea to explore the female side of love through music.”
She continues, “He loved the idea, and expanded the venture to include his ‘living album’ concept via playlists and to orchestrate the marriage of a great song and a great singer and stellar production, like the golden age of rock and roll.”
Subsequent singles from the collection are expected to be released every two weeks in the coming months.
“We’re expanding beyond the music, soon launching a community web site called ‘Love Instant Love’ featuring the ‘living album’ on steroids–think videos, quotes, music, and live comments–plus social feeds from fans, a blog, a contest to submit your own song for the project and an interview series between women done in a nontraditional way called ‘Instant Swing,'” Zatarain says.
On enlisting Louise for LaMontagne’s “Trouble,” she notes: “I knew the song needed a big voice, and when my engineer recommended Adriana, I knew she was the one. We brought her into the studio to chat, and it turns out she already loved the song and sang it live. It was meant to be.”
Fans can now stream the “living album” tracks, including “Light My Fire” and “Kind Woman,” here.